Intercultural Global Strategist — a brand builder with rich strategic + creative expertise shaping culturally relevant brands in AI-influenced environments.
Effie I Cannes Lions I The Drum I Effie Awards Jury — India.
Decoding data patterns and subconscious cultural signals to uncover Human x Brand stories — that imprint, cut through, influence behaviour, build relevance, drive engagement, adoption, and growth.
With 15+ years of experience, I work at the intersection of culture, creativity, and commerce.
My work spans luxury, beauty, finance, wealth, travel & leisure, lifestyle, wellness, food, art & design — helping brands evolve through cultural, digital, and technological shifts.
Specialise in brand, communication + digital strategy, customer journey design, brand architecture, limbic triggers, and cultural + subcultural decoding — building integrated strategic frameworks that eliminate fragmentation and create coherent brand systems across channels and experiences.
Built and reinvented brands across both worlds — from ATL/BTL and MT–GT distribution systems to new-age brands scaled through social storytelling and content-to-commerce across local and global markets.
Now, I’m focused on the brand building — where:
Long-term brand equity and short-term performance are no longer in conflict, but engineered together.
Cultural resonance drives demand, while data and systems accelerate it. Algorithms, assistants, and conversational interfaces shape how brands are discovered, recommended, and chosen.
I build brands that don’t just show up in feeds — they surface, stay, and scale.
EX BBH, VML, MULLEN LOWE, WT, JWT I India + Sri Lanka
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