Decoding how culture shapes what people choose, use, and desire. The proprietary approach maps cultural and subcultural patterns across categories — from taste and texture to form, ritual, and behaviour, uncovering the emotional and contextual codes that drive consumption.
The result is sharper strategy, more relevant innovation, and brands that are built from real cultural insight, not surface trends.
Flavor Compass: From culture to consumption.
Developed for Kellogg’s Oats—this research powered a pan-India variant strategy by decoding regional and subcultural taste patterns, enabling the design of a relevant and scalable flavor portfolio across markets.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.